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flag Senegal Senegal: Selling and Buying

In this page: Market Access Procedures | Reaching the Consumers | Distributing a Product | Organizing Goods Transport | Identifying a Supplier

 

Market Access Procedures

International Conventions
Member of World Trade Organisation
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
Main International Economic Cooperation
Senegal is a member of the Economic and Monetary Union of Western Africa (UEMAO) and also adheres to the Franc Zone
Non Tariff Barriers
- tardiness and administrative complexity
- corruption
Customs Duties and Taxes on Imports
There are four levels of taxation: 0%, 5%, 10% and 20%.
For more information, visit the site of the Senegal Customs


Customs Classification
Senegal uses a system of classification in accordance with the West African Economic and Monetary Union.
Import Procedures
The required documents are:
- An Invoice made out in duplicate
- certificate of origin

 

For more information, consult the website of the Senegal Customs

Importing Samples
To import samples one should use an ATA carnet (also known as Merchandise Passport).
 
 
For Further Information
The Senegalese Customs
Business Portal for Africa
Senegal Export

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Reaching the Consumers

Marketing Opportunities

Consumer Behavior
The Senegalese have a habit of using mostly imported products such as rice and sugar which are basic ingredients. This anchorage to foreign products is explained by a "complexity" and a lack of education towards local consumption. In principal, the local Senegalese prefers to buy imported products which he judges to be of the best quality.
The women from Senegal are big consumers of beauty and skin-care products and are attracted by American brands.
Consumer Profile and Purchasing Power
The average Senegalese consumer has a very limited purchasing power. However, the emergence of an upper-middle class has lead to the development of supermarket chains, mostly international ones. Here, the consumer with a high purchasing power can buy foreign products, with a preference for American and French products. The clientele of these supermarkets is mostly composed of a fraction of the population that disposes a fairly high income, in particular the expatriates.
Consumers Associations
Ascosen , Association of the Consumers of Senegal
Main Advertising Agencies
DGC NET: agency of advertising and marketing
AK project: agency of communication and advertising
A4 PERFORMANCE

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Distributing a Product

Market Shares
The three supermarket brands (Score, Bon Prix and Leader Price) in the capital, all belonging to the Damag Group, occupy a market share of less than 10%. The informal market dominates the distribution sector.

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Organizing Goods Transport

Main Useful Means of Transport
The Dakar Port Authority occupies a privileged position in the maritime traffic of West Africa. It is not only the central point of the country's traffic but also that of the region, in particular with Mali.
Senegal is equipped with three airports open to international traffic: the L.S. Senghor (Dakar) Airport, Cap Skirring and Saint Louis and 12 other airports open to domestic traffic.

 

The railway network is composed of two principal lines:
- Dakar - Thies - Louga - Saint-Louis;
- Dakar - Thies - Diourbel - Tambacounda - Bamako, with a branch line towards Kaolack. This line ensures the international traffic with Mali.

These two lines are open for the transport of merchandise and people.
The Railways is used not only for transporting most of the mineral products and fuels but also a part of the agricultural produce.

Ports
The port of Dakar
Airports
Dakar Airport
Sea Transport Organizations
Ministry of Tourism and Leisure (in French)
Air Transport Organizations
National Agency of Senegal for Civil Aviation
Road Transport Organizations
Ministry of Infrastructure (in French)
Rail Transport Organizations
Ministry of Infrastructures and Transportation (in French)

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Identifying a Supplier

Type of Production
The industrial sector represents 20% of the GDP. The manufacturing sub-sector principally consists of activities relating to the transformation of phosphates, groundnuts and seafood.
Its growth of 5.6% is primarily due to the increase in the price of petrol in the international markets. In general, the secondary sector is characterized by an elevated cost in the factors of production, a dependence of the production with respect to the limited number of products.

Business Directories

Multi-sector Directories
Africa Infomarket - African economic information providing a database of companies.
Ecobiz - West African business directory.
Senegal Phone Book - Senegal's business directory.
Senegal Phone Book - Senegal's Yellow Pages.
The Yellow Pages - Find a business in Senegal.
 
 
Manufacturers Associations of the Main Industries
1 professional associations listed for Senegal.
 
Trade Agencies and Their Representations Abroad
National Union of the Chambers of trade (UNCM)
Chamber of commerce and industry (in french)
Enterprises Federation
Employers National Council (in French)
Women association for the promotion of enterprises in Senegal (in French)
National confederation of Senegal employers (in French)
 
 

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Last Updates: January 2015